History:

Founded as McBride Electronic Marketing Company in 1980, our organization started with three product lines specializing in electronic assembly bench tooling. McBride Electronic Marketing Company eventually incorporated in 1983 and the company was later renamed to DiversiTech Representatives, Inc. in 1986 when Ron Rau joined Mike McBride as a partner. The company diversified its product offering and started expanding the sales force, which today has over 100 years of combined experience selling electronic assembly equipment in Southern California. In January of 2016, Al Rios joined Mike and Ron at DiversiTech as a full Partner.

Company Focus:

The direction of DiversiTech has remained focused on bringing value based process solutions offering "Best in Class" production equipment and tooling to the Southern California electronic assembly marketplace. We achieve our goal through exclusive representation of the industry's most recognized brands of electronic assembly products. DiversiTech pioneered a unique approach to a balanced line package, representing both capital equipment and expendable bench assembly tooling and supplies. This full service offering to the OEM customer has elevated the company's position to that of a recognized leader in bringing surface mount and through-hole assembly solutions to the market. DiversiTech is also a corporate member of the Surface Mount Technology Association and the ESD Association.

Team Members:

Ron Rau - President/Partner and Sales Representative covering Los Angeles County, N. Orange County; San Gabriel Valley and S. Nevada. 

Al Rios - Vice President/Partner and Sales Representative covering San Diego, South Orange County; and Manager for Baja California, Mexico.

Hilda Macias - Sales Representative Covering N. Los Angeles, Ventura, Santa Barbara, and San Luis Obispo Counties.

Jesus Navarro - Sales Representative covering Baja California, Mexico.